OnlineKidz.com

The Souptoys Toybox contains digital versions of traditional real world toys such as dolls, balls, wooden blocks and cars. The virtual toys, stored on your computer desktop, provide an open-ended play experience, in contrast to the goal oriented design of traditional computer games. The 'play' oriented objective, combined with the intuitive, tactile 'feel' of the toys, lets children of all ages explore their imagination in a fun and engaging manner, whilst the logical interaction of the toys, based on real-world physics principals, also provides a unique educational aspect to online play.

Souptoys' Toybox is also supported by the 'playset' website at Souptoys.com, where children can create and save their own playsets using the toys and rate or discuss them with other users on the Souptoys.com website. There are already up to 100,000 users of the Souptoys product (according to recent web stats), which has so far been supported by parents of existing young users.